Large, eye-catching and difficult to ignore, billboards and bulletin board advertising have been a mainstay of high-impact out-of-home advertising campaigns for decades, and for good reason.
Types of Billboard Bulletins
Bulletin advertising gets you the most exposure for your message with distinct types of bulletins used for specific purposes:
Rotary bulletins move your message from one location to another across a predetermined area, usually every 8 to 12 weeks—long enough to capitalize on commuter and pedestrian traffic habits before moving on to a fresh audience and expanding the reach of your message. Rotating your bulletin can even make your message appear as if it’s in multiple locations simultaneously.
Permanent bulletins provide long-term, dominant coverage in fixed, high-traffic areas. Location selection is key for permanent bulletin board advertising and is determined according to your geographic or demographic targets. Strategically placed permanent bulletins can be used to direct consumers to your location.
Posters, smaller than bulletins, are a cost-effective alternative on lower-speed secondary roads.
Wallscapes are large, visually arresting, and frequently used as the signature piece of an outdoor campaign. Wallscape advertising creates a lasting impression and is used in metropolitan areas or landmark locations. See Wallscapes.
Digital billboards or bulletins use colorful, eye-catching broadcast media in the same hard-to-miss, high-traffic locations as traditional bulletins.
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